Over the past decade the internet has changed the face and pace of business in this country. Consumer behaviour has changed and the search for products and services more often than not starts online with a Google search.

The reality is, your marketing could be the difference between boom and gloom and increasingly your website is the first touch point with a potential new customer. Prospects will pass judgement on your business in seconds based on their online experience and you only get one chance to make a good first impression. An amateurish website (or no website at all) is a ‘customer killer’ and your website should be at the hub of your marketing efforts.

The internet is full of websites that are really nothing more than online brochures that simply list the who, what and where of your business. However, we believe your website is your most powerful marketing tool and its the primary purpose is to generate new leads and new customers. A lot of websites are built by graphic designers so they look impressive but the search engines like Google are ‘blind’ and cannot see the design or layout. They can, however, read the content and will downgrade your website in the all important search rankings if they are full of irrelevant or duplicate content. A beautiful website that no one can find is like a billboard in a desert.

When it comes to websites, content is king. If you want to appear on the first page of a Google search you need original, quality content and that includes text, videos and images. You need to be crystal clear about what your ideal customer wants and tailor your content to their needs. You also need to spell out your expertise and that might mean building content that focuses on your niche industries and specialist services.

While many business owners view their website as an expense, we view them as an investment. You need to measure your return on your investment and your website should pay for itself many times over. Our message to clients is if your current website isn't generating leads for your business, then you've got the wrong website. It could be time for a makeover or possibly a full rebuild.

Our network of marketing and website contacts can help you create an affordable, quality website that is designed to generate more traffic and more new business. The process begins by identifying the key features and functionality you require. Next, you need content that resonates with your target audience including videos. From there you need to generate more traffic using search engine optimisation (SEO) techniques plus social media channels.

As you would expect, as a Melbourne based accounting firm in Eltham we provide all the usual accounting and tax compliance services, however, it is our services beyond compliance that distinguish us from our competitors. We are not your average firm of accountants who just keep the score and our business advisory services could give you a serious competitive edge in your industry. If you're looking to grow your business, your profits and your wealth we invite you to contact us today.

If you haven't already downloaded our e-Book, The 1 Simple Secret to Growing Your Business' you can download it for free on the right hand side of this page. It details our 'winning website formula' and covers key ingredients including lead magnets, calls to action and the need for videos and social proof.


Finally, if you're a committed and ambitious business owner looking to accelerate your business success we invite you to book a FREE, one hour introductory consultation to discuss your business, tax, accounting and marketing needs. You can expect practical advice designed to help you get your business off to a flying start or take sales to a new level. To book a time, contact us today on (03) 9431 3000 or complete your details in the box at the top of this page.

BHT Partners - Forward Thinking Accountants