As accountants we do more than just keep the score for our clients. Part of our client brief is to help you grow your business and in the digital and social age your marketing could be the difference between boom and gloom. Here at BHT Partners, our advisory services set us apart from other accounting firms and we believe they have the potential to give you a serious competitive edge in your industry.
Consumer behavior has changed and people now start their research for products and services online. Our network of marketing experts and consultants can help you with the development of your website and production of targeted content including videos, animated videos, blogs, e-books and newsletters. Where required, they can also assist you with your your social media campaigns, search engine optimization and branding.
In the digital and social age you need to shift your marketing focus online. Increasingly potential customers start their research online and your website is often the first touch point with prospects. As you know, in business, you only get one chance to make a good first impression and your website is your 'online shopfront' and silent sales person working 24/7 to promote your business. It should be the hub of your marketing activities.
You can draw on our panel of marketing specialists to assist you with the development of your website including the identification of the key features and website functionality you might require. Next, they can provide advice and assistance with your content, search engine optimisation and even your video production. They'll make sure your website is responsive to all forms of technology including smart phones and tablets and explain how split testing might help you drive more traffic to your site. They can assist you to create an affordable, quality website that is designed to generate more traffic and more new business.
They can assist you with your branding, corporate brochure, newsletter or social media strategies. The latest website tools, video marketing, search engine optimisation techniques, digital publishing and social media strategies could give you the edge over your competitors. In fact, if you aren't using some of these tools or social media channels to promote your business then your business may not reach its full profit potential.
If you are looking to grow your customer database through inbound marketing methods or want to build your own YouTube channel they can guide you through the process.If you're looking for breakthrough marketing strategies and business automation tools to help you transform your business into a smarter, faster and more streamlined operation we are here to help you.
As a business owner you want more sales, more customers and more profit so we also give you access to one of the world’s most successful marketingprograms, the ‘Business Growth System’. It contains details of more than 80 breakthrough marketing strategies supported by videos, templates and checklists. Access to this ‘vault’ of resources would normally cost you $500 per month ($6,000 per annum), however, as a client of the firm you get unlimited FREE access. In addition, you also get unlimited access to the ‘Grow Your Business in 5 Days’ video training course that could have a massive impact on your future business growth.
The marketing experts in our network will start the process by putting your existing website under the magnifying glass. If your current website isn't generating leads and new customers then you're missing out. Generation X and Y consumers live online and the mission might be to target a younger generation of customers. You need to monitor your website's performance and know the answers to questions like:
- how many visitors come to your site every day?
- from what sources and devices do they come from?
- who or what groups should you be targeting?
They will help you identify your 'ideal customer', your niche markets and specialist services so your website is an automated marketing machine designed to generate more leads and customers. Next they will look at SEO (Search Engine Optimization) tactics to drive more visitors to your website. They will help you identify the primary keywords in your industry, what links point to your site and most importantly, what can be done to the actual website content to improve your page rankings with the search engines like Google. Pay per click campaigns are another way to lift your search results, even on competitive keywords like 'plumber Eltham'. They can be easily tracked and measured and they are also really flexible, you can start them from today and if you want, stop them tomorrow.
Another great way to make your business more visible to global markets is to ramp up your activity on Social Media. You need to select the channels that best suit your business then develop customised strategies to reach your target market. You then need to monitor and maintain your positive online reputation. Of course, you also need to consider other marketing strategies and techniques including email marketing, mobile marketing and traditional offline marketing.
READY TO GROW YOUR BUSINESS?
Here at BHT Partners we are so much more than just tax accountants. We are ‘business and profit builders’ who offer you practical advice to help you grow your business, your profits and ultimately your wealth. Unlike our competitors we strive to help you reduce the time and cost associated with bookkeeping and GST compliance so together we can spend more time working ON your business and your marketing. It’s like a jungle out there and our mission is to help you build a serious point of difference and eat your competitors alive.
If you're a committed and ambitious business owner looking to accelerate your business success we invite you to book a FREE, one hour introductory consultation to discuss your business, tax, marketing or financial needs. You can expect practical business advice designed to help you build your business and grow your wealth. To book a time, contact us today on (03) 9431 3000 or complete your details in the box at the top of this page and let's get to work ON your business.